Saniya Shamshad is a name known to many in the industry, the actress has proved her mettle in a very short span of time and has shown everyone that she’s here to…

Saniya Shamshad is a name known to many in the industry, the actress has proved her mettle in a very short span of time and has shown everyone that she’s here to…
Don’t even talk to us if you don’t remember Atif and Gohar’s iconic debut with Aadat as Jal band. The song immediately catapulted the two to fame and bought them fans that…
If you’re a fashion lover, Shaan-e-Pakistan Phygital Fashion Summit 2021 was the place to be! The event saw A Listers, celebrities, fashion gurus, music and so much more. Here’s listing down our…
Wasim Akram, the cricketer, the commentator, and the most stylish sportsman is someone who needs no introduction. His legacy and name are enough to make the people go gaga and what do…
With the shift in ways people shop moving more towards E-Commerce, brands are hard-pressed to make the brick and mortar store experience more than just walking in a concrete building, picking up…
Financial inclusion for women has started to take the center stage in Pakistan’s growing financial landscape. While women are presently an underserved market for the financial sector of the country, there is…
ARY Digital proudly conducted its first “ARY People’s Choice Awards”. Commemorating the achievement of individuals from entertainment, fashion & lifestyle. An opportunity to celebrate noteworthy projects and artisans who have excelled in…
Lawn season is finally here and to kick things off with a bang, Qalamkar is all set to unveil its Dilara S/S collection that will take you on a journey. The collection…
Ethnic has won hearts with its distinct styling and beautiful pret lines very fast after its inception in 2013. As a brand closely connected to cultural roots they ensure that women get…