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CELEBRATING 5 MOMENTS OF SHAAN-E-PAKISTAN’S FASHION SUMMIT!

If you’re a fashion lover, Shaan-e-Pakistan Phygital Fashion Summit 2021 was the place to be! The event saw A Listers, celebrities, fashion gurus, music and so much more. Here’s listing down our…

The doors to ETHNIC’s Flagship store are now open!

With the shift in ways people shop moving more towards E-Commerce, brands are hard-pressed to make the brick and mortar store experience more than just walking in a concrete building, picking up…

ARY People’s Choice Awards: Here’s Everyone Who Won Big!

ARY Digital proudly conducted its first “ARY People’s Choice Awards”. Commemorating the achievement of individuals from entertainment, fashion & lifestyle. An opportunity to celebrate noteworthy projects and artisans who have excelled in…

ETHNIC KIDS CAMPAIGN IS A CHILDHOOD DREAM COME TRUE

Ethnic has won hearts with its distinct styling and beautiful pret lines very fast after its inception in 2013. As a brand closely connected to cultural roots they ensure that women get…