When it comes to diversity and inclusivity, Generation is one of the brands that stands out the most for their unique concepts and ideas that resonate really well with their audience.
Their latest campaign Parcel Kahani which introduces their Eid collection featuring tons of gota work has resonated with many! The brand shared a picture of an old school Eid card that most of us grew up making and sending to our loved ones!
The picture screams ‘nostalgia’ in and out and takes us back to the good old days of actually writing letters and cards and to be very honest, we’re living for this campaign! A lot of people actually commented about how this campaign took them back to old times: