As the international trend of opening up grand fashion ateliers quickly catches up to the Luxury prêt and couture market of Karachi, many couturiers are now looking at maintaining their exclusive studios to cater to their clientele. One such example is the brother-sister duo Sania Maskatiya and Umair Tabani, who now welcome their brand’s shoppers to their anything-but-humble abode.
Located in the exclusive Block 4 area of Clifton – adjacent to E-street, Sania Maskatiya’s three floored atelier is a luxurious ode to the designer’s eye for detail, exclusivity, and classiness.
Catering to luxury prêt, menswear, and bridal, the studio space designed by Yousaf Shahbaz of Strata, has been divided onto corresponding floors, where you’re ought to find what you’re looking for amidst luxurious marble floors, gold embellishing and a classical Parisian approach to the interiors.
“The whole idea was to keep the store simple and monotone so that the clothes speak out,” Umair Tabani told Diva. “A lot of our clients are excited that finally there’s space to breathe in the store and they can enjoy the designs because not everything bunched up together.”
The studio, which was opened after the duo closed down their outlets in Dolmen Mall and on Khayaban-e-Bukhari, has also been a conscious decision, Tabani reveals.
“After we moved here, we feel we can do with even more space. The business is growing and we need to display all our products,” he said. “We opened up our store in Dolmen Mall Clifton, as well but the idea didn’t work for us because clients want to see the entire range and small stores don’t work for us. This was definitely an informed decision for us to move here.”
The studio currently has its Eid-ul-Fitr/Ramadan collection on display, which explores a trove of different silhouettes and colours, which as always, stay true to the aesthetic Sania Maskatiya hones with each collection.
“Eid is a big season for the label and the team works hard on the collection for a long time,” Umair revealed. “We start selling our Eid collection before Ramadan because there are many different parts to it such as iftar wear, Eid and right after, there’s wedding season, so you’ll find a wide variety within this collection that caters to all our clients.”
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