“We are aiming to become relatable, fashionable and affordable.” Chief Operating Officer, Alkaram Studio, Mehvish Waliany on the transition from banking to fashion retail and the aspirational journey of Alkaram Studio towards…
Dayfresh partnered with Sehat Kahani, one of Pakistan’s most widely used digital healthcare platforms, to extend a helping hand and make healthcare services more readily available by providing you with a 24/7…
With the end of winter comes a long-awaited reunion – with colors so bright and joyful they make you want to twirl! It’s lawn season, ladies! Time to ditch those dull hues…
Summer is here—and it’s time for vibrant hues, bright colors and breezy fabrics. Put away the blues of winter and wholeheartedly embrace the lawn season which is coming in full swing. Launching…
Do you want to smell as good as you feel? Ever felt the joy of seeing heads turn your way as you make a grandeur entrance into a room? Well, continue reading…
No one can beat Pakistanis when it comes to their forever love affair with shopping. They might be massive food, music, and sports aficionados. However, it’s the malls they hit and e-commerce…
As the whispers of a new and highly anticipated Pakistani drama, Yunhi, begin to spread, excitement and expectations run high. A rare blend of talented ensemble cast, expert direction by Mohammed Ehteshamuddin,…
Since its inception in 2014, SAPPHIRE has established a name for itself for offering affordable trend inspired collections. Over the years SAPPHIRE has expanded its collections to include menswear, kidswear, westernwear and…
They’re days when we require reminders to grasp the power that lies within us, days when we don’t feel good about ourselves and days when we forget the light that shines within…
This past weekend, popular designer Moshin Naveed Ranjha opened doors to his first studio in Karachi. Hailing from Gujranwala, his brand MNR has become synonymous with vibrant colors, exuberant embroideries and boisterous…