10 Reasons That Make Fahad Hussain The Powerhouse Behind Pakistan’s Renowned Agency ‘Citrus Talent’

The Pakistani entertainment and fashion industries are full of talent that is self-made and  pure success stories, and one doesn’t have to look far and wide to find them. They are the backbones who have given their blood, sweat, and literal tears to their work and have emerged victorious from it all. And among many such bastions of power, if there is one such name who proves it all, it has to be the brains behind Citrus Talent, Fahad Hussain.

Creating not only a name for himself but also a talent empire, the young and the restless Fahad has proven why he deserves to be someone who never shies away from bringing the best out there.

But, what makes him truly deserving to be on the Diva radar? We explore…


A Young Success Story

Fahad started working in media when he was only a teenager, and soon ventured into his own business in his early 20s. Today, running a leading talent management agency in the country for years is a feather that he truly deserves in his cap.


A Master Provider

Not many can boast about the achievements this talented lad can, and the fact that he has provided talent for over 4000 campaigns till date is a record on its own!


A Man With Talent And A Relevant Background

While Pakistan’s nascent industries in fashion and entertainment still have a concept of many who don’t have relevant education of the fields they are in, Fahad holds a masters degree in advertising, along with a specialisation in advertising and PR – all that he did while working!


A Facilitator Of Super Stardom

Many famous celebrities today started their careers by doing their first ad with Citrus, including many of the A-listers of today like Sheheryar Munawar, Iqra Aziz, Sana Javed, Hamza Ali Abbasi, Sarah Khan, Sohai Ali Abro, and Feroze Khan, just to name a few.

A Man Of Many Talents

Not only is Fahad a success story in finding and facilitating talent of the country, but he has also worked as a successful wardrobe stylist for ads in the past with a portfolio of over 1000 advertisements.


A Talent Team That Is The Cream Of The Crop

Citrus is the name many associate with A-list talent, and the rise of their talent in endorsing top of the line brands proves it. Be it Fair and Lovely, Mobilink Jazz, Sunsilk, Tresemme, Pantene, Palmolive, Ponds, Olpers, Telenor, Ufone or Tapal, most of these brands have featured talent associated with Fahad’s Citrus.


A Great Associate

Fahad has a rather strong association with all top notch directors such as Asim Raza, Asad ul Haq, Saqib Malik, Farooq Mannan, and Umar Anwar amongst others, as well as production houses like Seeme Productions, Stimulus Productions, Checkmate, and The Vision Factory, which makes him a great name to be associated with.  Even ad agencies like IAL Saatchi and Saathi, Ogilvy, Adcom, and Red Communication, prefer to work with him.


The Name Behind Talent of Award-Winning Advertisements

Not many talent agents can boast names of award-winners associated with them, but tons of the talent Fahad has managed and promulgated have gone on to win for the ads that were nominated in various advertising awards such as PAS awards (Effies).


The Man Who Is Still The Go-To Name

Fahad and his talent company are considered to be the best agency till date in the field of advertising, and they still provide talent for at least 80 percent of the ads produced in Pakistan each year. They are known to dish out 200-300 new faces every year that end up becoming quite successful. Even new-age fashion models such as Khushhal Khan and Laiba Khan Lodhi, amongst many have been their discoveries!


The Man Whose Team Is Everywhere

Citrus has successfully running offices in both, Karachi and Lahore, where the former is known to be the head office famous for providing a one stop solution to clients with 2 fully equipped studio floors and a separate makeup/hair floor. They now boast a staff of over 30+ people.


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