In the world of fashion, summer is a season that comes with a plethora of opportunities to showcase one’s style and sophistication. As the sun’s warmth intensifies and the flowers begin to bloom, Pakistani fashion designers have unveiled their latest lawn collections, offering an array of choices for the discerning fashion enthusiast! But, as we always say, not all designers – and in this case, lawn, are made equal. Some are just better than the rest, and their huge sales say it all.
In this article, we explore such examples of the finest lawn collections of the season from the most revered names in Pakistani fashion.
From the stunning aesthetics of Khaadi and Sana Safinaz to the intricate embroidery of Mohsin Naveed Ranjha and Farah Talib Aziz, Diva delves into the luxurious and sophisticated world of Pakistani lawn collections…
Khaadi is one brand that never disappoints. Their lawn collection this year is no different. The brand has taken inspiration from nature and incorporated floral prints and vibrant colours in their ensembles this time around. Their collection includes a lot of preppy designs, making it easy to transition from day to night. The pieces are lightweight and comfortable and prove to perfect for the hot summer day look one needs!
Sana Safinaz’s lawn collection this year is all about bold prints, vibrant colors, and really about the luxe factor! The collection is perfect for those who want to make a statement with their wardrobe and aren’t afraid to show it. The brand has used a mix of geometric and floral prints in their designs, and probably more directed towards formal occasions. The collection is Sana Safinaz saying ‘we’re all about the oomph and we’re not afraid to show it!’
Image’s lawn collection is a perfect ode to traditional values and they know it. The brand has used classic prints but has given them a modern twist by incorporating them into contemporary silhouettes. The collection includes a range of vibrant colours, and understated hues, which truly remind us of a time gone by. The pieces are perfect for layering, making them versatile for any occasion, where keeping it old school is the memo.
Mohsin Naveed Ranjha
Proving why he’s currently one of the hottest selling names in lawn right now, Mohsin Naveed Ranjha’s collection is all about elegance and sophistication. The brand has used vibrant colors to offset the blazing sun and have really worked on exploring traditional and modern silhouettes for design inspirations – making it perfect for any occasion! There’s a lot of thought that went into making this debut one for the books, and we are satisfied for sure!
Zara Shahjahan’s lawn collection is perfect for those who know how the designer plays to her strength in creating soft and feminine looks. The brand has used a mix of vibrant and demure colors and doubled down on it with delicate embroidery, ensuring that each piece is a statement piece. The collection’s approach to go more traditional truly has worked in their favor this lawn season.
Much like Faiza Saqlain’s approach to her designs, her lawn collection is also perfect for those who love a mix of traditional and modern looks. The brand has used classic prints such as florals and organic patterns but has given them a modern twist by incorporating them into contemporary silhouettes and unique tints. The collection speaks volumes about Faiza’s continuously successful journey into being a top-tier name, and we stand for it!
The boy wonder who went from strength to strength over the years has once again proven himself. Hussain Rehar’s lawn collection is perfect for those who love bold and daring designs. The brand has used a mix of bold prints and vibrant colors in their designs, making them perfect for making a statement whenever needed. The pieces are also perfect for layering, making them versatile for any occasion and are surely some of the most coveted this lawn season!
Farah Talib Aziz
Considered to be a palpable name of the lawn market, no one usually outdoes Farah Talib Aziz in her lawn collection sales. This year too, it seems her magic has worked. Her collection is perfect for those who love intricate details and feminine designs. The brand has used soft colors such as reds and pastel pinks and added intricate embroidery and lace details to their designs to make them a woman’s favourite this time!
Doing away with the Élan approach to design and making ZAHA the centrepoint, Khadija Shah has really shined bright this blazing lawn season! The ZAHA lawn collection is all about bold prints and vibrant colors, making them a perfect fit for that beachy summer vibe. The brand has used a mix of floral prints in their designs, which are perfect for statement looks for the season. It’s truly a collection made to dress up or down in, and we love that versatility!
Looks like Sania Maskatiya got the Boheme memo, and we love it. The lawn collection is perfect for those who love intricate details and softer, organic designs in their outfits. The brand has used a mix of traditional prints and added their own touch of creativity by incorporating that understated Sania Maskatiya factor to it. The collection is comfortable, serene and light, and that is what one wants under the sweltering sun!
Did your favourite collection make it to the list? Tell us in the comment section below.