Ariel Pakistan aired their new advertisement a few days ago on television which features phrases like ‘log kya kaheinge,’ ‘parh liya, ab ghar betho,’ and ‘chaar deewari mei raho.’ The ad then shows Pakistan’s cricket team captain Bismah Maroof who continues to say ‘yeh jumlay nahi, daagh hain. Aur yeh daagh humain kya rokeinge?’
And people were outraged!
Ummm?
Ariel trying to redefine our women's domestic and social boundaries just for the sake of advertisement that is totally unacceptable۔ #BoycottAriel
— Saleh Hassan (@imSalehH) June 22, 2019
People were also shaming PEMRA for careless content monitoring:
Shame on PEMRA for passing the ariel ad positively on national tv. Inappropriate songs and ads being aired continuously #BoycottPEMRA #BoycottAriel this rubbish needs to be stopped immediately.
— Niña Loçà (@ButtercupSaem) June 22, 2019
https://twitter.com/Kamrankkj1/status/1142295542443184129?s=19
Mehwish Hayat, drama Ishq Zah-e-Naseeb and even Careem were dragged in:
https://twitter.com/Amnasaj85417034/status/1142331454870958081?s=19
Lmao, Dajjal ko bhi nahi chhora!
https://twitter.com/AbdullahOsaid/status/1142334494088847360?s=19
Many said they were going to stop using Ariel from now on:
https://twitter.com/jibranNjibran/status/1142336473645158401?s=19
People even bought in the aurat march
https://twitter.com/SabaKhan18sabs/status/1142253901443469314?s=19
Lmao, talk about being this sensitive:
https://twitter.com/AjeebBaatHay/status/1142325071303860224?s=19
ChAr DeEwArI iS nOt A QAiD…
https://twitter.com/Chaxhmixh/status/1142261724114018304?s=19
And while the ad garnered tons of misogynistic responses, there were some sensible people too!
I laughed so hard on this campaign of boycott ariel. I thought they were blasphemic or they made some remark over religion. Turns out that chardewari ad just challenged our patriarchy. Who says chardewari mein aurat ka rehna bura hai. But it's her call people. #BoycottAriel
— Avada Kadavra (@getoverthings) June 22, 2019
Seriously, when?
Just checked out #BoycottAriel hashtag trending in Pakistan. Apparently Pakistani men are furious tht women r being told they shouldn't stay indoors and most cite religion as a justification. When will we get rid of such toxic [religious] masculinity?
— Taha Siddiqui (@TahaSSiddiqui) June 22, 2019
This tweet though >>>
https://twitter.com/itsamemario24c/status/1142348516687339520?s=19
We’re trying to figure out the same:
https://twitter.com/qweertyupfkna/status/1142307417130225664?s=19
Many quoted examples of Prophet (PBUH) and his wives:
https://twitter.com/Non_granta/status/1142359016955363329?s=19
Some were worried how people were going crazy on women exercising their basic rights:
This Ariel ad has no issue in it and it just shows that women should not be stuck to these societal stigmas. These are not the only things that a woman is suppose to do. I see today and see the worst # trending "boycottAriel". What the fuck is wrong?
— Azaan Ali Wajid (@WajidAzaan) June 22, 2019
This post is life!
Some spoke of how we were living in the darkest times;
BREAKING NEWS: A washing powder is going to dismantle Muslim ummah with its corporate feminist girl power slogans.
We are truly living in the darkest timeline. https://t.co/OKASQsu2ee
— mav ♡ (@404mav) June 22, 2019
Many spoke how Islam is only remembered as per convenience, sirf aurton ke liye Islam hai:
Most of guyz tweeting on this #BoycottAriel are those who have gf & bf . where your islam goes when u stare at a women in bazar , streets or roads?? We need to encourage girls to participate in development of Pakistan , without them we aint develop.
— Ali raza (@itsaleeraza) June 22, 2019
Yaaas, girl!
Its not ab8 being women its ab8 logic which u guys don't have in ur argument.
Ariel ad appreciated working women's. Don't forget Hazart Khadijaa was also a working women so its not something Un Islamic nd something to be ashamed of.— Laraib Reza🦋 (@laraiib_Reza) June 22, 2019
Yehi toh:
https://twitter.com/FaisalViewss/status/1142330334849196032?s=19
People were living for it:
The new Ariel ad is so good and for some weird reason i knew that it'd cause an irritation among religious fanatics.
— 🚨 (@HBA_162) June 22, 2019
https://twitter.com/paneeripatakhay/status/1142341470537564161?s=19
What are your thoughts on the new Ariel ad? Let us know in the comments below!