The Glam Factor: 20 LUX Commercials That We Can Never Forget!

For roughly the last six decades that it has existed in Pakistan, Lux Soap has been the torchbearer of bringing the vanity of the entertainment industry to the forefront through its glamourous commercials and advertisements. It has made its mark as the ‘soap to the stars’, and to this date, every time a new Lux girl is revealed, it creates a buzz all around.

That’s why, it’s no secret that from the actresses of yore like Suraiyya, Shabnam, Shamin Ara, and Neelo, and the soft faces of Sangeeta, Atiqa Odho, and Samina Peerzada, to the then-Lollywood reigning empresses Meera, Resham, and Reema, and glamour queens, Aaminah Haq, Iman Aly, and Vaneeza Ahmed, everyone chose to the endorse the brand wholeheartedly.

Today, the same place has been taken by names like Saba Qamar, Mahira Khan, Maya Ali, and Mawra Hocane. Yet, the message remains the same – embracing the glam factor of the entertainment world.

Exploring twenty such TVCs, Diva looks at ‘Lux Ki Duniya’

Babra Sharif

A face of modernity in Pakistan, Babra Sharif’s TVC was all about embracing the international factor in our stars.

Samina Peerzada, Shakeela, Reema, and Neeli

One of the first ads to feature four leading ladies together, the TVC featuring Samina Peerzada, Shakeela, Reema and Neeli was all the rage back then!

Aaminah Haq

Aaminah Haq reigned as the supremo of the glamour world for a while, and there was no doubt in anyone’s mind as to why Lux loved her so much!

Resham

Resham was the breakout star from Lollywood, and this Lux TVC came at a time when she was one of the biggest names in the industry.

Ali Zafar, Reema, Meera, and Aaminah Haq

A one-off song from Lux that took fans by storm, Ali Zafar’s Dekha featuring himself, Reema, Meera, and Aaminah Haq became all the sensation.

Reema

A mega Lollywood star, Reema has been a Lux favourite and naturally, has been featured time and again.

Iraj Manzoor

One of the most iconic ads from Lux, the TVC featuring Iraj Manzoor definitely was something to remember as the top model turns into this pearl of the ocean leaving her fans mesmerised!

Iman Aly

An age of glamour was truly defined by Iman Aly, and her reign as a Lux Girl featured her in various ads showcasing her versatility as a top model and a brilliant actor!

Meera

A star whose power of reinvention has kept her relevant to this date, Meera has been one of the most iconic Lux girls and has had her fair share of TVCs for the brand.

Babra Sharif, Iman Aly, Vaneeza Ahmed, Meera, and Aamina Haq

One of the most buzzworthy TVCs from Lux, their 50th-anniversary advertisement saw not four, but five iconic names of the industry coming together and truly Vaneeza Ahmed, Babra Sharif, Iman Aly, Meera and Aaminah Haq shined!

Iman Aly once again!

We weren’t kidding when we said that Iman Aly was a Lux favourite thanks to her versatility, were we?

Nirma

To this date, the vision of Nirma coming out a purple-coloured sea is enthralling, and we’re sure no one has forgotten this lass’ Lux commercial!

Aaminah Haq once again!

Aaminah Haq was a bonafide Lux girl, and her star factor had everything to do with it. She was the epitome of what it meant to have glamour and her TVCs proved that.

Vaneeza Ahmed

Pakistan’s reigning supermodel of the 2000s, Vaneeza Ahmed proved to be an iconic star for Lux as well and this TVC still is a fan-favourite!

Reema, Meera, Humaima Malick and Mahira Khan

One of the firsts of the new decade, the TVC featuring the new wave of cinema stars like Humaima Malick and Mahira Khan in a melange with Lollywood celebs such as Reema and Meera surely created a stir!

Humaima Malick

Humaima Malick turned into a sensation after hits like Bol, and this Lux ad just pushed that popularity even more! She looked every bit of glamourous in this TVC!

Aamina Sheikh

Aamina Sheikh has been a stalwart of the modelling and entertainment industry in Pakistan, and it came as no surprise when she was selected as a Lux girl! She did justice to it in every way!

Mahira and Fawad Khan

A time when Mahira and Fawad Khan were the biggest TV sensation in Pakistan after Humsafar, Lux quickly featured them in their ad, and what ensued was total magic!

Maya Ali, Mahira Khan, and Mawra Hocane

Defining the new age of Pakistani glamour girls and the entertainment industry, the TVC featuring Mahira Khan, Maya Ali, and Mawra Hocane remains one of the most memorable of the new wave of commercials by Lux.

Saba Qamar

The latest sensation to hit fans by Lux, the TVC featuring Saba Qamar came as one of the most anticipated ones in the history of the brand in Pakistan. The actress was praised for her glamourous avatar and we can’t help but agree!

 

Which Lux Girl is your favourite? Tell us in the comment section below.

Shahjehan Saleem
Shahjehan Saleem

The author is the Editor of Diva Online as well as a film & fashion critic. He is also a professor in the Department of Media Sciences at SZABIST, Karachi. Socio-cultural theories and geography fill up the rest of his time.

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