Mohtaram Adds Another Feather To Its Cap With The Launch Of luxury Fabric Brand – Mohtaram Fabrics

Pakistan has a rich heritage of textile, and it stems from the thousands of years of history that we look towards for the way we dress ourselves to this date. Now, adding once more onto this rich treasure trove of culture and bringing luxury textiles to menswear of the country, Mohtaram has launched their luxury fabric line.

Inspired by the Pakistani dream, where each story in history, every silver memory and tradition combine to form the sensibility of fashion, Mohtaram has chosen to add onto its already budding popularity.

Although fairly new in the world of fashion and textile, Mohtaram has established itself as a sustainable luxury and lifestyle brand that not only guarantees high quality but also designs that are characterized by a kaleidoscopic mix of history and experience. Playing with this legacy, Mohtaram’s unstitched fabric line – Mohtaram Fabrics, plans to take them to an even bigger level.

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A cloud of cotton, its buoyant tenderness offers its silky touch to what is Mohtaram. Fibers filled with lustrous softness are gently bound with tradition to create a thread that tells a million stories in a single song. A tale of craft, and a legacy of an ancestry that brings creativity to what is Mohtaram Threads crisscross across the paths of fate, blending billions of souls, fibers merging into one another, soul mates, blending to form an unbreakable bond, a union where each soul strengthens the other, emerging as a single passion to what is Mohtaram. This is the end of a story, and the beginning of a saga that paints pictures of royalty (Diwan e Khas), morning breeze (Baad e Nasim), brilliant white (Sang e Marmar) and artistry (Mussawir) – This is Mohtaram Fabrics. @mohtaram.fabrics Available on our website, order now at #Mohtaram #pakistan #menswear #shalwarkameez #mohtaramfabrics #fabrics #textiles #mensshalwarkameez #desi #desidesigner #desifashion #pakistanfashion #pakistanifashion #mensfashion #paksitaniclothes #traditionalclothes #instafashion #pakistanistyle #menscollection #readytowear #pakistanpret

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Speaking about Mohtaram Fabrics, owner and designer, Fahad Saif, shared his views about the new line.

“Mohtaram is a complete way of life, a way of being, a state of mind that is lived for; a sense of pride and of belonging, an eye to a future always shaped by the past,” he said. “It defines what the modern Pakistan man is.

Launching the brand with four collections – Diwaan – e – Khaas, made from the finest cotton available worldwide, 100% sustainable, Sang-e-Marmar, made with super fine Egyptian cotton with good value for money, Musawwir, a wash-and-wear fabric that embodies substance with style, and Baad-e-Naseem, a breezy and lightweight wash-and-wear fabric that is made from the finest blend of sustainable, environment-friendly yarns.

Truly filling the gap in our industry of designer fabrics for the young at heart and age, Mohtaram Fabrics honours the values of Pakistan and takes pride in its traditions of excellence in textile. It defines the modern Pakistani man, and responds to the clothing needs of today’s time.

Mohtaram Fabrics takes the unstitched fabric to a higher level, and believe us, you really wouldn’t want to miss out on this!

Shahjehan Saleem
Shahjehan Saleem

The author is the Editor of Diva Online as well as a film & fashion critic. He is also a professor in the Department of Media Sciences at SZABIST, Karachi. Socio-cultural theories and geography fill up the rest of his time.

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