Khaadi’s Body Positive Campaign Is Winning The Internet & We’re Here For It!

In a society where body scrutiny is so prevalent, Khaadi is breaking all stereotypes with a pret campaign that features beautiful women of all sizes, shapes and colour!

Featuring the body image advocate @baemisaal, the campaign is being loved by many who can relate to the struggles of wanting to see what a particular article would look like on different body types. People have been pouring in their love for the campaign:

People were calling it a great campaign:



People were hoping other brands would follow the lead too!

We agree!

People were happy to see clothes being advertised for all body shapes:

It was a refreshing change for many!

Go Khaadi!

It sure was!

People were lauding Khaadi for the campaign:

We do too!

The campaign was also shared to various groups appreciating the inclusivity:

What do you think about this campaign? Let us know in the comments below!

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