In a society where body scrutiny is so prevalent, Khaadi is breaking all stereotypes with a pret campaign that features beautiful women of all sizes, shapes and colour!
Featuring the body image advocate @baemisaal, the campaign is being loved by many who can relate to the struggles of wanting to see what a particular article would look like on different body types. People have been pouring in their love for the campaign:
People were calling it a great campaign:
People were hoping other brands would follow the lead too!
People were happy to see clothes being advertised for all body shapes:
It was a refreshing change for many!
It sure was!
People were lauding Khaadi for the campaign:
We do too!
The campaign was also shared to various groups appreciating the inclusivity:
What do you think about this campaign? Let us know in the comments below!