Pakistan’s fashion and entertainment industry has truly flourished in recent years, and emerging from the horizon like a shooting star is Pakistan’s very own Hassan Sheheryar Yasin, better known as HSY, who is spearheading an electrifying thirty-year celebration to honor unparalleled achievements in the industry. Imagine the excitement as he welcomes twenty-four esteemed global fashion icons from the UAE who’ve not only carved their own paths to success but have also worked with revered international luxury brands like Burberry, Fendi, Louis Vuitton, and Dior, among a constellation of others!
From styling Hollywood’s elite to receiving a royal nod for a prestigious visit and clinching a plethora of awards, including the esteemed Pride of Pakistan honor directly from the country’s president, this weekend’s celebration will be far from ordinary. It’s a testament to the extraordinary journey of one man who has defied limits and surpassed expectations in just three decades. HSY stands as a beacon of Pakistani fashion on the global stage, continuously propelling our nation’s identity to new heights on foreign shores time and time again.
Over the past 30 years, this icon has illuminated stages with his inspiring TEDx Talks, empowered countless through his mentorship program, and forged impactful partnerships with multiple foundations. But that’s just the tip of the iceberg! HSY isn’t just a household name; he’s a living legend, rightly hailed as a leader in his own right. Yet, what truly sets him apart is his unwavering commitment to philanthropy. As the global brand ambassador for organizations like NOWPDP and LRBT, he’s not just creating a ripple effect; he’s creating a tidal wave of positive change.
HSY has been prominently featured in numerous Top 100 lists, influential people’s rankings, and the list of accolades and titles attributed to him is endless. He has pioneered several groundbreaking initiatives, serving as a trailblazer for innovation not only in fashion but also across various domains, including directing, acting, hosting, and beyond. His journey epitomizes true tenacity, determination, and strength, which is why it’s no surprise that the elite of fashion icons from around the globe, who have excelled in their respective crafts, are converging for this unparalleled celebration.
Among the esteemed guests flying in from the UAE is the exceptional Shoa Caan, Head of BURBERRY Middle East, and the maestro in his own right, Ayman Ahmed Fakoussa, Co-founder of the prestigious The Qode, LVMH. They’ll be joined by the electrifying Daniel Lee, a renowned Creative Director who has opened shows for stars like Beyoncé, Mariah Carey, and Nicki Minaj. Also in attendance will be Kate Berry, Communications Director at FENDI and director of Dubai Design Week. Joining them on the ramp will be Sufeena Khan, VP at IAM Entertainment, managing superstars like AP Dillon and Mariah Carey. Kunwal Safdar, a Celebrity Chef and founder of the adored Moreish by K, will also be walking the ramp. Enrique Hormingo, Founder of the beloved brand MONTROI, will add to the excitement, along with UAE Celebrity Nina Zandnia and the spearheads of the Dubai nightlife scene, Haseeb Ahmed Shah and Khaled Sharan, both Co-Founders of the esteemed Creative Clinic along with Adhrita Nowrin who is an entrepreneur & investor with a blend of experience between DeepTech, Fintech, Startups, Investments, Fashion and Real Estate. These luminaries, along with several other notable figures from the fashion industry, are set to make this event one of the most memorable in Pakistani fashion history, as they take to the ramp for HSY.
Only HSY could pull off such a feat, gathering numerous notable international figures and giving Pakistan the exposure it deserves. As previously stated, he has always seen Pakistan in a positive light, which is why he’s going to such great lengths to showcase not only his work but also the beauty of the country itself. We couldn’t be prouder of HSY as he reaches these remarkable heights, demonstrating his unwavering drive and proving just how far determination can take someone. This King of Couture is certainly making history with his strides in the industry. We love every part of HSY’s inspiring journey and can’t wait to see what’s coming up for #HSY30!